John Forde – Writing Great Leads [trusted]

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John Forde – Writing Great Leads Jul; Chet Holmes – The Institute [repack].

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and is currently working on a sequel to Great Leads with “copyboarding” creator and Agora Financial Copy Chief, Joe Schriefer. In this episode, John reveals his unique process for writing a promo package.

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“Great Leads: The Six Easiest Ways to Start Any Sales Message” By Michael Masterson & John Forde Let’s start with the obvious: The skill – and ability – of “Great Leads” that breaks through all the noise.

This is how Michael Masterson and John Forde begin their groundbreaking book Great Leads: The Six Easiest Ways to Start Any Sales Message. But, the title doesn’t tell the whole story. Yes, the book is about how you can ratchet up your copywriting by learning the six distinct types of leads and how to write and use them effectively.

View John Forde’s profile on LinkedIn, the world's largest professional community.

Co-author "Great Leads," Editor, "Direct Mail Letters Hall of Fame," Author "Secrets of Writing for the.

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In Great Leads: The Six Easiest Ways to Start Any Sales Message marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads.